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CNM partnered up with our buddies at Simon Pure to produce the Energizer Ultimate Toronto Film Festival Experience. Sign up now for a chance to win tickets to TIFF, an appearance on ET Canada, admission to exclusive TIFF parties and other goodies.
While you’re there, use our interactive set designer to create your ultimate Hollywood movie set.
It is bittersweet that we announce our involvement in a project called Inside Disaster.
Months ago PTV Productions came to us seeking our involvement in a project that would illuminate the efforts of rescue and relief workers, fundraisers, government, international organizations and more in the wake of a significant disaster. PTV would be sending documentary filmmakers into ground zero to capture the realities of these situations and provide a unique perspective on the anatomy of a disaster. We would be tasked with developing a website that would not only support the film, but provide revealing data visualization and interactive features to give people a fuller picture of the disaster as it unfolded. It would serve as a resource for those in the field and interested parties.
On January 12, 2010 Haiti was struck with an earthquake stronger than anything they had seen in 200 years and PTV was on the next plane south to document the disaster in its entirety and the Inside Disaster project took its first major step forward. Look for coming updates on this heartbreaking yet vital project as we are honoured to be a part of it.



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We are happy to announce a funky little site for the critically acclaimed television show Less Than Kind (watch for it on HBO Canada). Coinciding with the premiere of season 2, the site gives users all the requisite information about the show including cast and crew details.
It also adds music integration and an opportunity for fans to piece together their own video mashups using clips from the show. Check it out. Have some fun with it and be sure to catch Less Than Kind’s second season premiering February 19, 2010 at 8:30pm ET.
Once again, CNM has aided and abetted a digital agency in Toronto in the launch of an immersive Flash website. Sometimes, our clients ask us not to claim credit for the work, or promote it on our own site, and of course we honour that request.
But trust us, it’s really cool. You’ve probably seen it and were all, like, “Woah! This is a really cool, immersive Flash website!”
December 22nd, 2009 | Category: Work | Tags: Flash



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CNM teams up with Tribal DDB to produce the pixelfight.ca Flash site. Purchase pixels in the word ‘Cancer’, and tag them with a message for other site visitors to see. All proceeds go to the Canadian Cancer Society.
We also produced a 30-second cinema spot that encouraged moviegoers to take advantage of another feature of the site — the ability to purchase pixels over a mobile phone.



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CNM and Tribal DDB launch the Ketel One Gentleman’s Club Facebook app. Answer a few simple questions, then sit back as our Flash-based app scrubs your Facebook profile. Based on several key criteria, we let you know what type of gentleman you are — with a handy badge you can post to your wall.
Once again, Ad Lounge knocked it out of the park with another completely unique networking event for Toronto’s marketing community.
Ad Lounge took over Toronto’s famed Arts & Letters Club on historic Elm St. and had two of Canada’s marketing luminaries, Collin Drummond of Crispin, Porter & Bogusky and Neil McOstrich of Clean Sheet Communications lead a fireside chat on the power of persuasion.
Communicate New Media continues to proudly provide Ad Lounge with all of its digital services including website design and development, flash banner design, email marketing campaigns and online survey implementations. (We also produced the postcard seen here.)

In a fit of masochism, our Creative Director — who enjoys math almost as much as he enjoys root canals — decided to revisit the Pythagorean theorem. In an evening, he created Trig City, a little Flash piece that creates random city skylines based on the principles of 2-point perspective.
Are You Sure You Need an App For That?
This is a post I’ve been meaning to write for at least 14 months, but I will, admittedly, always push off self-publishing in the interest of exploring new tech and research – but that’s another story.
What has prompted me to finally put this out there, is a call we received yesterday from one of our clients, asking for a quote on an iPad application. After a few minutes of chatting, it became fairly obvious that what this client needed was not an “app” after all, but a website which is optimized for a mobile device (like the iPad or the iPhone).
Continue reading Are You Sure You Need an App For That? »
June 24th, 2010 | Category: Insights & Commentary | Tags: Application Development